A Cognisance Masterclass hosted by Shepherd & Wedderburn

Following this half day workshop with Norma Corlette MD of Cognisance Learning, you will:

• have created a compelling LinkedIn profile that will be optimised for LinkedIn search

• have undertaken advanced LinkedIn searches using Boolean strings to refine your results

• be able to uncover all LinkedIn profiles whether in your network, out of your network or private

• understand the most successful methodology and techniques for connecting with new people

• be able to work with LinkedIn Groups to influence the audiences most important to them

• learn our 30-Point Plan for creating successful LinkedIn Groups (which are incredibly hard to find

• be able to use all the apps and tools LinkedIn offers to help you market themself and your business effectively

• have met us and 14 other participants who will be useful contacts for you for the future

This workshop is suitable for all professionals with a requirement or responsibility to market themselves and/or their organisation to a business audience.

The fastest growing linkedIn initiative for professional Scots created by Adam Gordon

Event Information

Venue: Edinburgh, Shepherd & Wedderburn, 1 Exchange Crescent, Edinburgh, EH3 8UL

Date: 23rd March 2012

Time: 09:00 – 12:00  or  13.30 – 16.30 pm

Cost: £120 plus VAT per delegate

Venue: Glasgow, Shepherd & Wedderburn, 191 West George Street, Glasgow, G2 2LB

Date: 30th March 2012

Time: 09:00 – 12:00  or  13.30 – 16.30 pm

Cost: £120 plus VAT per delegate

Venue: London, Shepherd & Wedderburn, Condor House, 10 Paulis Churchyard, EC4M 8AL

Date: 20th April 2012

Time: 09:00 – 12:00  or  13.30 – 16.30 pm

Cost: £150 plus VAT per delegate

Book Now

£120 plus VAT per delegate for Edinburgh & Glasgow Workshops

£150 plus VAT per delegate for the London Workshop

 

Choose the location of the workshop you would like to attend

Edinburgh £144.00 GBP Glasgow £144.00 GBP London £180.00 GBP

Previous Feedback

“I have attended other LinkedIn workshops and have found the length and depth of this was far more sufficient. Facilitator welcomed questions throughout the workshop & provided good advice”

Sarah Rodger, Marketing, KPMG

“The session was extremely informative and engaging”

Sheryl Findlay, Business Development & Marketing, Grant Thornton

“Excellent, thorough personable”

Callum Sinclair, Director, DLA Piper

that Engages and Wins Work

Colin Gilchrist has been involved in social media longer than most. During his time he has turned a £35k marketing budget into a £1.2 million sale, taken a client from 6,000 “Likes” to 40,000 in 7 weeks with resulting increase in income and now shares his blog comments with thousands.

Join him on this 3 hour Masterclass to learn:

- Easy to use tools, and blogging software that can make creating and marketing your content as easy as writing text

- How to make your blog engaging and gain that much dreamed of following

- Which approach with twitter works best for you and your business

- How to present your company on Facebook and engage a community

Event Information

Date : 29^th March 2012

Venue : CitizenM Glasgow

Time : 1.30 pm – 4.30 pm

Book Now

1 person attending only £120 + Vat

Or Book Prior to 29th Feb and save £40 on a second staff member attending.

2 people attending only £200 + Vat

 

Colin Gilchrist – Social Media Event

1 Attendee £144.00 GBP 2 Attendees £240.00 GBP

 

50% Funding Available

Click here to learn more. 50% Funding support from Skills Development Scotland

Winning Work with Linkedin workshop

This course will be run on Friday 10^th February in CitizenM, Glasgow.

Morning Course: 9am to 12pm

Afternoon Course: 2pm to 5pm

Please click here to book.

The half-day workshop will be led by Adam Gordon, author of Winning Work with LinkedIn and Norma Corlette, MD of Cognisance Learning, you will:

- have created a compelling LinkedIn profile that will be optimised for LinkedIn search

- have undertaken advanced LinkedIn searches using Boolean strings to refine your results

- be able to uncover all LinkedIn profiles whether in your network, out of your network or private

- understand the most successful methodology and techniques for connecting with new people

- be able to work with LinkedIn Groups to influence the audiences most important to them

- learn our 30-Point Plan for creating successful LinkedIn Groups (which are incredibly hard to find)

- be able to use all the apps and tools LinkedIn offers to help you market themself and your business effectively

- have met us and 14 other participants who will be useful contacts for you for the future

This workshop is suitable for all professionals with a requirement or responsibility to market themselves and/or their organisation to a business audience.

Please click here to book.

Cognisance was the brain child of Adam Gordon one of the foremost experts in Linkedin and online profiling. http://tinyurl.com/7fxmage

Cognisance Learning is our commercial business responsible for all learning, events and roll out of Cognisance commercially which I Manage and Direct

The Cognisance community consists of 1,800 senior professionals in Scotland. Our managers include professionals at the highest levels in organisations including Barclays Wealth, BDO, Deloitte, Dundas & Wilson, Grant Thornton, Inspiring Scotland, Knight Frank and STV Group plc. Contributors include some of the top managers at Hewlett-Packard, National Australia Group, Royal Bank of Scotland and Standard Life for example.

Through both events, training and development programmes we aim to increase knowledge and networks both nationally and internationally.

Training and Development

Cognisance Learning is responsible for all training and development programmes both in house and through open Master Class.

We have a track record record of over 20 years in the field of excellence in award winning design of training and development programmes.

Professional Online Profiling

Marketing  of yourself and your organisation has completely revolutionised  over the last few years and it is now important for all of us to actively promote both online . But how do you do it? How do you effectively building trust, creating opportunities , increase revenue and work within the time constraints we all experience?

Online profiling is something we are passionate about and we work with your organisations and individuals throughout the UK to:

• Optimise your profile to ensure maximum exposure
• Generate good will and build trust
• Create an online personality that has integrity, value and credibility
• Increase your online research skills and natural curiosity
• Use what you have to offer to generate a larger than expected response
• Maximise turn out at events
• Position yourself as an expert or thought leader
• Turn online communication into face to face meetings
• Measure your effectiveness using Linkedin tools

For our next Professional Profiling Programme “Winning work with Linkedin” click here to find out more.

Also talk to us about Creating Communities online, managing Communities online. Linkedin business development and our 1:1 Concierge service for time-poor senior professionals

Having spent 6 months last year working with INDEZ and closely with co-founder and Director Gill Mowforth I gained an insight into the  power of ecommerce to propel companies into International markets.

INDEZ is in the enviable position of being able to confidently say they are “ the UK’s highest preforming ecommerce company “ and have 14 websites with a 300% increase on sales of over 8 figures and in more than 50 countries.

Stats like that give you an indication of the high calibre of the team and the quality of leadership.

2011 saw a period of great growth for INDEZ. As Scotland’s longest established ecommerce supplier they worked hard to highlight the benefits of ecommerce to retailers and it paid off securing clients such as http://www.chisholmhunter.co.uk/ http://www.gocompare.com/ to name but a few.

Gill was a text book client and took on all the advice she felt would work in INDEZ and the results speak for themselves as INDEZ look forward to another year of growth and expansion.

“I have been working hard on the guidance that you gave me and I am feeling really excited and motivated for 2012 because I have accomplished the following:-

• Turnover up 15% to date
• Strategy in place for 2012
• More corporate, well known brands in the sales pipeline.
• Client Relations on top form
• Team structure agreed and finalised for growth
• Internal motivation and relations looking great
• Arrived at Base camp on the way to Camp 1 – hooray!

Gillian Mowforth, Director at Indez Ltd

Looking forward to watching INDEZ prosper in 2012!

The Renfrewshire Chamber of Commerce named Jenier as the “Most Promising New Business in 2011.”  Jenier Teas decided to set up an Ecommerce business selling the finest tea from around the world, to the world. The BBC has even reported on Jenier Tea’s export success.

During the planning stage, I worked with Anita on some growth strategies and business planning. I’m so pleased that their hard work is paying off!

Below is a lovely picture of Anita of Jenier Teas and Kevin McFlynn, the web designer who created the visual brand concept for Jenier World of Teas and Anita holding her award!

Congratulations everyone and keep up the hard work!!

Last Friday I headed down to London to the national final of the entrepreneurial competition The Pitch 2011 with my great client Ross from Kibosh Pipe Repair…. AND HE WON!!!!!!!!

I’m absolutely delighted for him, he’s worked hard over the past four years and his product is about to launch in December… he already has pre-orders lined up and  is going to do amazingly well!

Since his successful win in the Scottish heat in August, I have been working with Ross on a high growth international business strategy which he will take with him on his road to success.

Business Zone have stated:

“Delivering a killer pitch while stood on a dancer’s podium under the nightclub spotlight, the entrepreneur, whose invention is a device which can be clamped around damaged pipe work to provide a temporary repair solution in an emergency, also won the most votes from attendees in the People’s Choice Award as well as the judges vote.”

Below is a photo of Ross and the team that has been supporting him.  For more exclusive photos from the event… hop over to my facebook page

• Winning you’re biggest contract this year which keeps the bank manager at bay
• Building a high quality network
• Increasing your companies brand awareness
• Increasing your sales opportunities

And can you believe it, it can all start from your own sofa, whilst wearing your pyjamas?

With 2 people joining per second and everyone from CEOs of major corporations  to budget holders, key influencers and decision makers involved, Linkedin has become the professionals way of making contact, building trust and increasing business opportunities.

What’s more you don’t need to wait for an introduction. By learning how to build trust and authenticity in your communication you can become the “go to” person and “go to” organisation.

You can spread your influence and credibility far wider, creating a broad network of contacts and helpful sources which reaches across all spheres and levels of influence.

Linkedin is used to:

• Build databases and generate leads
• Win customers and build trust
• Research companies and people
• Headhunt and recruit
• Demonstrate expertise and share best practise
• Keep on top of current topics and develop a brand as a thought leader
• Market research and  listen to what  current and prospective customers are thinking then formulate solution to meet their needs

With  a track record of over  20 years in the field of excellence  in  award winning  design of training and development programmes, we teach individuals within corporate organisations how to:

• Optimise your profile to ensure maximum exposure
• Generate good will and build trust
• Create an online personality that has integrity, value and credibility
• Increase your online research skills and natural curiosity
• Use what you have to offer to generate a larger than expected response
• Maximise turn out at events
• Position yourself as an expert or thought leader
• Turn  online communication into face to face meetings
• Measure your effectiveness using Linkedin tools

Ultimately, our Professional Linked in for Business Course, will increase your network, raise your company’s brand awareness and  increase your sales opportunities.

All work includes both professional and personal development and includes marketing and strategic thinking for business success. Continuous support, buddy systems and a flexible learning environments ensures easy learning and “healthy competition to increase personal performance” between colleagues.

Contact us to find out more click here or call our office on 0131 564 0768 or direct on 078 11 37 35 82. We look forward to hearing from you.

This week I was mentoring some of our brightest and most enthusiastic young teachers sharing “54 Classroom Strategies” a book I wrote to demonstrate how to  build confidence while teaching any subject.

Digitally savvy and current in their thinking ,these newly qualified teachers are exactly what the profession needs. However I was left concerned  that they will not stay long. Working all the hours they can during the week, they find that is not enough and lose out on their weekend too.

Cuts and countless demands which affect too many in the profession put needless pressure on teaching and the interaction with young people.

We need our teachers to be relaxed so that they can observe what is happening in the classroom and gain a real appreciation of  how each child learns. That is not possible when they are under such pressure just to ” get the job done”

In every organisation I have ever been involved with the best results have always been achieved when we asked the people who interact with the clients most  how things should be done.   Intuitively they know.  So are we listening to teachers ?

One of my favourite books of all time in Education is Guy Claxton’s  Hare Brain Tortoise Mind. In it he describes how the mind takes in information and gains understanding over a longer period of time and the countless to do lists and pressure to get everything done are counter productive.

The hare ended the race first so why are we rushing?