Effective use of LinkedIn is a key element of online community building and management. With over 150 million members, LinkedIn is by far the world’s largest professional online network, showcasing the profiles of national and international executives, decision makers [...]

Measuring your ROI from LinkedIn
Measuring your ROI from LinkedIn: Useful Metrics With over 150 million members, LinkedIn is the world’s largest social network for professionals....Executive Profiling, Online Communities and Maximising your LinkedIn Efforts
Making many new trusted business contacts
Making many new trusted business contacts
Widening your own sphere of influence
Increasing your companies brand awareness
Increasing your sales opportunities
With 2 [...]
Measuring your ROI from LinkedIn
Measuring your ROI from LinkedIn: Useful Metrics
With over 150 million members, LinkedIn is the world’s largest social network for professionals. In addition, all of the Fortune 500 companies are represented on the network at executive level. Chances are that [...]
Are men from Mars & women from Venus in Law?
Are men from Mars and women from Venus in Law?
Fifty percent more women made partner in the magic circle law firms this year than last. Great news! But it set me to wondering.
I am, of course, pleased for those [...]
Is the future of law female?
Is the future of law female?
Statistically, the future of law is definitely female.
A quick look at Law Society figures from north and south of the border reveals that the majority of people entering the legal profession are women. Sixty-nine [...]
Winning Work with Linkedin
Start 100′s of meaningful Business Development conversations within 24 hrs
A Cognisance Learning Masterclass hosted by Shepherd & Wedderburn
Through clever use of LinkedIn we will help your market KNOW you, LIKE you, TRUST you and more importantly BUY from you. [...]
Colin Gilchrist
Creating Social Media Content
that Engages and Wins Work
Colin Gilchrist has been involved in social media longer than most. During his time he has turned a £35k marketing budget into a £1.2 million sale, taken a client from 6,000 “Likes” [...]
Moviecom.tv Is A Winner
In the midst of a supposed recession, it is always inspiring to see Scottish Companies thriving in the international economy.
More so, I always feel a certain sense of pride when I hear great success stories of companies that I [...]
Winning work with Linkedin workshop
Winning Work with Linkedin workshop
This course will be run on Friday 10th February in CitizenM, Glasgow.
Morning Course: 9am to 12pm
Afternoon Course: 2pm to 5pm
Please click here to book.
The half-day workshop will be led by Adam Gordon, author of Winning Work [...]
Cognisance
Cognisance is an initiative set up on Linkedin in late 2011, which focuses on distributing essential knowledge to professional Scots. Our position is in facilitating the transfer of knowledge that will enable professionals to achieve competitive advantage through superior understanding.